‘Toys on Tour’ was a series of films released every couple of days on social media and TV, during the build up to the opening of the World Cup in Brazil. The campaign gained momentum as people followed the four little friends on their journey from UK suburbia to Rio for the opening ceremony, posting on social media as they went (the photography for which I took, a selection of which you can see below). At launch we managed to get the biggest ever audience for a World Cup opening programme. It was also the first ever time that BBC Sport Production chose to adopt the ad campaign creative, rather than creating their own, for the programme title sequence and channel furniture throughout the tournament. It’s just a shame England didn’t perform as well as the campaign did. The first film you see here is an edit of the series of 6 social media films.

Creative Director, Co-Creative across social, digital, ATL, channel furniture. Director of live action & plates with Danny Capozzi @ Aardman directing animation.

Not many pet owners were aware that More Than offers competitive pet Insurance. Bark In The Park changed all that. A real live experiential event, a Facebook live event, a digital campaign, exposure through a partnership with Heart FM and social phenomenon amongst pet lovers. Post the event we released the numerous canine and feline events as individual content pieces. Viewers were re-targeted with a charming ‘down to the nitty gritty - money’ direct response film to seal the deal. The campaign increased sales and helped position More Than as the true pet-lovers insurer, which the brand is now building on - taking it’s pet insurance ATL for the first time.

Creative Director Across Event / Experiential / Social / Digital / Content

02 Business allows customers to increase or decrease data and minutes etc every month, to align with business levels. To demonstrate this we had a competition to find two budding entrepreneurs and gave them a small business to run. However, they didn’t know that as well as the genuine unpredictability of running a business, we had a whole series of things planned to positively and negatively affect their business. The content series was supported by social media, digital and radio advertising. Business Gos Up, Business Goes Down - and in this case O2’s business very much went up.

Creative Director Across Social, Digital, Content, ATL

ASDA sells millions of boxes of chocolates and flowers for Valentines, to customers who come back each year. To grow share we had to get new customers. But to do that first we had to make ASDA a credible destination for their Valentines gifts. The ‘Send Your Heart’ app used new tech to enable customers to send their own heartbeat, set to a beautiful romantic score, across the globe to their loved ones. Thanks to the coverage the app received romance swept the globe and more importantly, sales were up on previous years. The campaign was supported by traditional product-led press, digital and TV ads also directing to the app.

Creative Director / Co-Creative Across App, Social, Digital, ATL

More Than’s young driver product uses an in-car black box that rewards good driving. To launch it we created a unique driving game emulating the product. The safer you drive the more points you get with the chance to win a cash prize. The gatekeepers for most young drivers insurance are their parents. So to make it appeal to them, we designed it as a retro 16-bit game to resonate with their generation too.

A giant living chocolate hen travels across the UK and stars in a TV ad. The story is picked up by US channel News HD, episodes of which are released as content in the run up to Easter.

Creative Director Across Social, Digital, Content, TV, Print

This campaign was part of the launch of a completely new brand campaign we developed for ASDA, the next 18 months of work was lined up to follow. Then, out of the blue, Walmart globally re-aligned the account into Publicis Group. The rest of the work, which got even better, was to never see the light of day. The whole team was heartbroken, we had done something pretty special with ASDA.

To launch the new series of The Choir we joined the conversation with our audience on social media, but sang bespoke responses rather that tweeting. And why voice-over other programme trails when you could sing them.

Group Creative Director

Camera sales are in permanent decline courtesy of mobile devices. With Canon, we’re going for the mobile users at the top of the pile who’ve hit a creative wall with their handsets. Created in London collaborating with numerous international territories for use across EMEA, the campaign has slowed down the decline and actually increased sales in some markets amongst the younger demographic.

Canon makes more profit from printer cartridges than any other part of their business. If they can get young mobile device users to go beyond storing their images on social media, by printing their images on a Canon printer, they’ll continue making a healthy profit on ink cartridges. They’ll also introduce them to the Canon brand. The ‘Live Your Story, Print Your Story’ social media campaign was aimed squarely at that younger demographic, actually managing to create an uplift in printer and therefore cartridge sales.

Creative Director Across Social, Digital, Content, ATL

A specially created shorter stunt to live on social for the launch of the new series of The Revolution Will Be Televised.

As long as there’s a licence fee there’ll be a need to justify it to people. Rather than talk about the legal requirement to pay it, this campaign gently and positively highlights just how much you get for your money beyond BBC TV, using real evangelising fans of BBC products.

Creative Director, co-creative

To build anticipation for the the launch of the Audrey Hepburn ‘Chauffeur’ Galaxy TV ad, we created a social campaign and film. Set around the story that the ad was actually shot in the 50’s with Audrey Hepburn, but was thought to be lost forever when the film canister was lost on it’s way back to London. Found, but damaged, all these years later technology was being used to restore it - as we teased the release date of the lost film. We premiered the film with a huge drive-in cinema event in London, followed of course by a showing of Breakfast At Tiffanys.

It was the first time anyone had attempted to re-create someone entirely using VFX in film, TV or advertising. Framestore did such an amazing job that Hepburn’s sons were brought to tears when they effectively saw new footage of their mother, as well as Mary McCartney’s lovely photograph of her on set.

Galaxy had always had 49% of the market share to Dairy Milk’s 51%. The target was an extra two percent market share. For the first time in it’s history Galaxy outsold Dairy Milk. The campaign was so successful that Mars ran it for almost five years and rolled it out (as ‘Dove’ chocolate) in various territories around the world.

Creative, creative director

As well as the social strategy and creating the content for launch, we developed the name, logo and design for More Than’s new ‘total dog care’ insurance product, . The product design and campaign managed to get over three times the target number of subscribers wanted for the launch of the service.

People weren’t aware that lastminute.com sold discounted theatre tickets as well as travel. This film not only raised awareness but also drove consideration by suggesting to people that they might actually enjoy a trip to the theatre. Sales went through the roof at lastminute.com, establishing them as a go-to theatre ticket outlet.

It was made around five years before and for about a tenth of the budget of the absolutely brilliant T-Mobile Welcome Back and Dance films ;-)

Creative

A social film to launch the upcoming season of plot-lines on Eastenders.

A great oppurtunity to satirise traditional TV promos.

Creative Director

After the huge success and new following for ‘Zingy” the robot after the EDF ‘Feel Better Energy’ launch campaign, we teased the second campaign with some behind the scenes footage of Zingy preparing for his next big role.

At the launch of new More Than campaign we made an Internal comms social film to help make staff feel involved in the new campaign. Made without their knowledge until they saw it, It surprised them by personally referencing individual members of staff and their character traits.

Who knew that 'B B C' actually stood for 'Big Biggest Collossalest'? Well it does now apparently.

Group creative director

Try and watch this film without having even a little chuckle to yourself.

Creative Director

Hub by Premier Inn is a ‘pod’ hotel chain. Small but perfectly formed rooms are engineered with the highest quality materials. Everything from room entry to air-con and TV is controlled from your smartphone. They came to us because they wanted an in-room intro-film that reflected the product rather than the usual bland intro-films that hotels play. Enter Hub Buddy. We also created an AR version of him, so you actually followed him around your room on your smartphone screen. He’s still doing a brilliant job of Hub’s room tours six years later.

Creative Director across Digital, Content