Andy Booth Creative Director.jpg
 

A proven integrated creative, creative director and creative leader with an entrepreneurial outlook. I’ve worked across three converging industries; advertising, entertainment content and branding. Consistently created and led effective and award winning work (accumulating over eighty accolades across the three industries), as well as leading and being part of pitch winning teams.

With a reputation for inspiring agency and client teams to produce work that really makes a difference, I’ve done this with domestic, EMEA and global brands. Across the entire consumer journey on content, retail, PR, social, digital, experiential, brand design, TV, print and radio – both in agencies and in-house. This unique experience, in different sides of two different business', has given me unique understanding of what works and the exciting creative solutions and oppurtunities available to us.

I've launched and turned around large and small accounts, both creatively and commercially, and significantly contributed to the creative profile and commercial growth of every company I have worked for.

 

“Andy is a true creative, in that he likes to take the path untaken, to challenge what might be an expected advertising route with a new idea, a new medium or a new approach. Even better than that he is great at inspiring his team, his colleagues and his clients to join him on those creative journeys, leading to exciting, rewarding and original work.”

Charlie Mawer CCO BBC Creative / Red Bee

“If you’ve got any problems….give ‘em to Andy. He’ll sort you out. He’s a maker of great work, a sorter.”

Darren Bailes CCO VCCP London

“Andy’s success comes from his relentless passion to understand a big brand’s complex communication problems, then rise above them to find fresh creative solutions that galvanise people and add value, making it look easy.”

Paul Brazier ECD & Chairman AMV BBDO London

“Andy’s work speaks for itself. He’s a brilliant creative and a thoughtful leader.”

Tom Tagholm ECD 4Creative

“Andy Booth was one of the shining lights of my TBWA creative dept. And it’s a huge testament to his talent and character that (even as a junior) he was more than capable of holding his own against a group of individuals who have since gone on to pretty much run the industry. There aren’t many creatives who would relish the fact that they’d be competing on a daily basis with Silburn, Bedford, Roberts, Morris etc….

And yet Andy took to the challenge like the Natural he is. A class act. Capable not only of working on the most complex and challenging of briefs, but expressing his ideas clearly to agency and client alike. Knowing I had Andy working on a brief always meant I could sleep nights. Safe in the knowledge he’d produce the goods. And that is every creative directors dream.

Andy has grown into an accomplished, multi-award-winning talent. Yet unlike some, he’s remained a thoroughly decent bloke. And I for one would still trust him with the difficult: be that briefs, clients or workmates.

Andy Booth helped transform a timid, mild TBWA into a bold and proud creative force of nature. And I reckon he’d do the same for you. Your clients. And your reputation.”

Trevor Beattie ECD & Chairman BMB / TBWA London